"To work with someone like him was life changing and inspiring and let me know ‘I can do this, I’m here for a reason,” Bennett said.ĭespite working with established artists, Lyrical Lemonade still finds it more meaningful working with and promoting emerging artists. With views of his self-directed and edited music videos on the Lyrical Lemonade YouTube channel now in the billions, Bennett has been able to work with up and comers such as Lil Pump and heavyweights like Cardi B and Kanye West. "I really want to compete with Minute Maid and all of the elite lemonade and juice companies and I really think we can do that,” Bennett said. This summer, Lyrical Lemonade will embark on their biggest challenge yet as they venture into beverage business with the release of their very own lemonade. This June, they will be throwing a two-day festival to 20,000 people in Douglas Park.
Two years ago, Lyrical Lemonade's Summer Bash took place at the 1,300 capacity Portage Theatre. it's our website, merchandising, our festivals and concerts and our music videos,” Montanez said. "Lyrical Lemonade is 4 or 5 things under the same umbrella. Along with his head of site and operations, Elliot Montanez, and a core staff of seven, Lyrical Lemonade has evolved from a music blog in Bennett's childhood home to a multi-dimensional company whose influence is now felt around the world.
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